Made for the ones who had to say no.

Nada Mato began when founder Holly D. completely overhauled the way she ate after being diagnosed with an autoimmune condition. Anything considered remotely inflammatory was off the table, and nightshades—including tomatoes—were among the first foods to go. Suddenly, many of the sauces and meals she loved went with them.

Sadly, the tomato-free alternatives she found didn’t have the rich color, satisfying texture, or familiar flavor she remembered, and “good enough for a substitute” simply wasn’t good enough. So she headed to the kitchen and began creating her own. After realizing just how many people suffered from similar conditions or simply found tomatoes a little too problematic, her goal soon shifted to making sauces and condiments so delicious that everyone at the table would reach for them.

When family and friends couldn't tell the difference between her tomato-free products and their tomato-based counterparts, Holly knew she was on to something special and Nada Mato was born.

What began as a way to enjoy the foods she missed soon became something much bigger: Nada Mato—bold, delicious sauces and condiments made without tomatoes or nightshades, created for everyone to enjoy. Because sometimes what you can't have inspires something even better.

“What started as a way for me to get my tomato fix became a mission to make mealtime a little easier for someone else.” Holly D., founder of Nada Mato